India’s leading
Business Idea Transformation Platform

Pretotype Checkpoint

Pretotype is not a separate phase or stage. It is a must‑have checkpoint before Incubation. It shows that real users show interest when they see a basic version of your idea.

MANDATORY: You must have a working pretotype and some user interest numbers to enter the Incubation phase.

• Pretotype concept outline
• Simple "fake door" or sign‑up test
• Short test with users
• Summary of what you learnt
• Updated value proposition
• Updated Business Model Canvas
• Go / no‑go decision for Incubation

Prototype – MVP

Turn your pretotype into a simple, working product that solves the main problem for early users.

• Decide MVP scope
• Run a private beta with users
• Track how people use it
• Improve the product in cycles
• Make usability improvements
• Open feedback and support channels
• Test pricing options
• Update Business Model Canvas
• Make pitch deck version 1

Launch

Takes you from "people are trying the product" to "customers are paying for it" and helps you understand your basic numbers.

• Plan a go‑to‑market
• Plan launch activities
• Use your network and community
• Do pilot sales with warm leads
• Maintain a simple P&L
• Calculate basic unit economics
• Track churn and retention
• Test different pricing levels
• Collect testimonials and reviews
• Update traction slide and pitch deck
• Use a funding readiness checklist

Acceleration

Helps you move from an early‑stage startup with some revenue to a growth‑focused venture with systems and a clear plan.

• Design a growth strategy
• Plan market expansion
• Explore new customer segments
• Build channel partnerships
• Map team roles
• Plan early hiring
• Document key processes (SOPs)
• Set up an advanced KPI dashboard
• Map funding options (grants, angels, VCs)
• Refine investor pitch
• Check legal and compliance basics
• Create a long‑term roadmap and milestones